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CUNY Institute for Virtual Enterprise

One Bernard Baruch Way (55 Lexington Ave. Suit 2-140).
New York, NY 10010

P: 646-312-4790
F: 646-312-4781

"From Entrepreneurship Students to Student Entrepreneurs"

Virtual Enterprise
and the
Entrepreneurship Education Spectrum


Virtual Enterprise featured on NY1 News: Money Matters

Because of its successes, the pedagogy has been featured at numerous venues. In 2006 CBS News did a national segment on the pedagogy and on a VE Sales Conference where students from several institutions (as close as New York and as far as Austria) presented their products at Kingsborough (Leka, 2006). That same year, NY1 News featured the Virtual Stock Market Competition, where VE companies went public (Messina, 2006). The Advanced Technological Education Program of the National Science Foundation featured Virtual Enterprise as a frontrunner in the crucial goal of integrating entrepreneurial education into STEM (science, technology, engineering and mathematics) fields (Patton, 2007). In 2008, Virtual Enterprise's MarketMaker virtual economy was awarded "Best of New York" for its innovative use of technology for the public good (Government Technology, 2008). That same year the pedagogy was awarded "Innovative Entrepreneurship Course" by the United States Association for Small Business and Entrepreneurship (USASBE, 2008). In 2010, a concept paper on bringing Virtual Enterprise to associates-level pre-engineering programs (Troudt, 2010) won "Sessionís Best Paper Award" at the International Multi-Conference on Engineering and Technological Innovation. And, most recently VE was featured as a tool for Biotechnology education in the newsletter of Bio-Link -- The National Advanced Technological Center for Biotechnology (Bio-Link, 2010).

  • Bio-Link (2010). "Launch Of The Biotechnology Virtual Enterprise". Bio-Link Connection. Vol. 11, No. 2, April 2010.
  • Government Technology (2008). "Best of New York 2008". Retrieved from
  • Leka, C. (2006). "Classroom To Boardroom For Young Entrepreneurs". Featured on CBS News April 11, 2006. Archived at .
  • Messina, P. (2006). "CUNY Learn How To Become Entrepreneurs Through Virtual Enterprise". Featured on NY1 News, March 27, 2006. Archived at
  • Patton, M. and Hause, E. (2007). "Kingsborough Tests Virtual Enterprise Curriculum With New Students, Non-technology Majors". TECHcitement, American Association of Community Colleges, page 12.
  • Troudt, E., Winkler, C., Audant, B. A., Schulman, S. (2010). "The Engineering Virtual Enterprise: A Framework for Soft and Entrepreneurial Skills Education". Proceedings Volume 1 of the 3rd International Multi-Conference on Engineering and Technological Innovation, June 2010, pp. 152-157.
  • USASBE (2008). "USASBE 2008 Conference Program and Abstracts". Proceedings of Annual Conference in San Antonio, TX, January 2008. Retrieved from

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